Business consultant Eduardo Lorea has been appointed vice president of Invest RS, the development agency created by the state government to attract investment and commercially promote Rio Grande do Sul. Lorea will be based in São Paulo (SP), in an office owned by Invest RS that is scheduled to begin operations in the first half of 2025, and will begin working on April 14.

With over 15 years of experience in business strategy, innovation and sustainability, Lorea has had an executive career in Brazil and Spain, where he lived for seven years. He is a PhD candidate in Administration (FGV-EAESP), has a Master’s degree in Administration (UFRGS) and a degree in Communication (PUCRS). Previously, he worked at Grupo RBS, founded and was CEO of Numerik and, as director of South Summit for Latin America, was one of those responsible for bringing the event to Rio Grande do Sul.

“I am excited to be part of the first management of Invest RS and to support president Rafael Prikladnicki in building an effective agency that delivers concrete results for Rio Grande do Sul. It is a challenge to be able to focus my work on the growth of my state,” says Lorea.

According to the president of Invest RS, Rafael Prikladnicki, Lorea’s arrival consolidates the agency’s strategic capacity to attract business. “Eduardo Lorea is an extremely competent professional, a native of Rio Grande do Sul who now lives in São Paulo and who has actively worked to attract strategic projects to RS in recent years, such as South Summit Brazil. Having him as a member of the board is a great pleasure and his experience will be essential to driving the development of our state,” says Prikladnicki.

The new vice president of Invest RS completes the agency’s management team. In addition to him and Prikladnicki, the board also includes Fabrício Forest, Director of Investment Attraction and Trade Promotion, Caroline Bücker, Director of Strategy and Intelligence, and Rodrigo Ribeiro, Director of Corporate Management.

Invest RS is a development agency that acts as a tool for the Inclusive and Sustainable Economic Development Plan, announced by the state government in October 2024. It works in cooperation with the Secretariat of Economic Development, other government agencies and society. The institution is structured to offer market intelligence services and support to investors and exporters, with the aim of accelerating the economic growth of Rio Grande do Sul.